Overview
UX Cabin redesigned Dream Book’s website and software application from the ground up to redefine the home planning, designing, and buying experience.
Objectives
• Increase the conversion rate for new account sign-ups
• Conduct a UX audit to identify areas of improvement
• Simplify the home customization process
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd4e4a68f18ad974c01a_634408ac026028ac2bcf8366_vm-quote.webp)
Design
UX Cabin updated the visual language to be clear, fresh, and approachable.
Principles
• Strip away unnecessary elements to bring focus to the most important actions
• Utilize a softer color palette and illustrations to give the brand a more modern look and feel
Final Designs
UX Cabin conducted a full-scale UX and UI review of each product and feature to identify pain points and inconsistencies.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd4e390e43d5af31ec5e_6346bb29affb59fbfccfdbf0_Dreambook-img03.jpeg)
UX/UI Audit
UX Cabin conducted a full-scale UX and UI review of each product and feature to identify pain points and inconsistencies.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd503aed21a8126e684d_6346bb29b3f20d531a1353cc_Dreambook-img04.jpeg)
Rebranding
UX Cabin partnered with logo designer Jord Riekwel to create a new look that was modern and flexible. Many iterations were explored until dream book felt that we had landed on what best expressed their identity.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd4eac4f18f5f1e2fe2b_6346bb2a2c9beee1fb09113e_Dreambook-img05.jpeg)
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd4fadbcc52bded344a8_6346bb29d69182ca09212ded_Dreambook-img02.jpeg)
Improved Sign-up Workflow
The previous sign-up workflow consisted of up to 7 steps! UX Cabin introduced new login methods and reduced the total flor to just 3 steps.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd4f255c4065027d79cd_6346bb289440e51ba4ade309_Dreambook-img01.jpeg)
Search
The search feature was really important to the dream book experience. Users could browse professionally designed rooms based on style or specific products.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd4f255c4065027d790c_6346bb2ab3d9634ec5be45f8_Dreambook-img06.jpeg)
Creating Your Dream Room
Giving users the ability to create and design their room was a core function that had to be intuitive without sacrificing customization. Users were able to select hundreds of items from the dream book database, which included an “auto-fill” feature that would populate any remaining selections.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd50390e43d5af31f0c5_6346bd00abf4cb1dbdf899b7_Dreambook-img07.jpeg)
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd50762c3b665fd3148f_6346bb48ba474efcc678641c_Dreambook-img08.jpeg)
Budgeting Tool
Any selected items and designs are displayed within the budgeting tool to ensure that users stay on budget!
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd505415e2a8ab7cf05d_6346bb2adcea813a775220e3_Dreambook-img09.jpeg)
Messaging
Now that a user’s dream house has been designed and is within budget, dream book was able to connect them with local professionals who could turn it into reality.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd505ccd48eec3cb52e3_6346bb2b9440e550adade30b_Dreambook-img10.jpeg)
Model Homes
Dream book also integrates with national home builders to allow customers to make selections and choices online from the comfort of their home.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd5053eb0c0fa4199023_6346bb2b334b1d7c5d7273ea_Dreambook-img11.jpeg)
Final Results
A completely redesigned landing page and brand refresh that made dream book’s products modern, cohesive, and consistent.
![](https://assets-global.website-files.com/61d86b3ec785889edabaf81c/64cbdd51c2b43e04e8db2450_634407a8026028f86acf77e8_db-quote%25202.webp)