Case Study
Mahindra 750S UTV Display
UX Cabin ran a UX workshop gather requirements to design a state of the art experience for a trade show demo
Overview
Delta Systems approached UX Cabin to help re-imagine the equipment operator experience. Keeping drivers riding in safety, style and convenience.
Goals
Create a futuristic, simple display to drive innovation and connectivity in an underserved display market.
Challenges
- Environment Variability
- Screen real-estate
- Technical Limitations of hardware
Strategy
- Understand the limitations of what we're able to do
- Understand the needs of the user through a UX workshop
- Iterate on designs until we get it right
Competitor Research
The existing landscape for UTV displays is very outdated. Bulky, unintuitive, and not exciting to look at. Most are grayscale and don't involve any color. There was huge room for innovation to this underserved display market.
UX Workshop & Design Sprint
We ran through many UX exercises and activities in our design sprint workshop to pull out the right data, features, and components necessary for a successful redesign.
Product Vision Exercise
The product vision exercise set the tone for the whole workshop. Each stakeholder wrote positive words they wanted to describe the end result and one negative word to describe the opposite of what they desired.
Positive:
- Slick
- Information hub
- User friendly
- Message center
Negative:
- Clunky
- Basic
- Crowded
- Boring
Persona Workshop
Next we had the team refine the persona that we are building this display for. We wanted the team to think about: Name, age, gender, occupation, education, and tech-savviness.
Sketches
A great way to explain features and ideas is by sketching. It levels the playing field for all to be involved and promotes collaboration and idea generation. Each stakeholder was asked to draw out each feature we refined on a piece of paper and present their ideas.
Wireframes
After talking about the sketches we collaborated on some different approaches, prioritized some features, talked through displays and live wireframed some options.
Design
UX Cabin created high fidelity designs based off the UX workshop to help the Mahindra 750S UTV display stand out as the simplest, easiest to use, and most modern option on the market.
Principles
- Slick
- Futuristic
- Information hub
Final Results
UX Cabin successfully designed a futuristic, user-friendly UTV display that was showcased at the annual GIE Show in Louisville KY, positioning the Mahindra 750S as the most modern option in the market.