Case Study
Wagestream: A Financial Super App for Frontline Workers
UX Cabin partnered with Wagestream to design a simple, intuitive experience that helps frontline organizations improve financial wellness, job satisfaction, and employee retention.
🤝 Collaborative Partnership
Together with Wagestream, we improved navigation and trust to enhance confidence and user adoption.
📈 Improved Onboarding by 87%
By identifying two major drop off points UX Cabin significantly improved onboarding conversion rate
🔍 Pioneering User Research
UX Cabin conducted Wagestream USA's inaugural user research
Overview
UX Cabin integrated with Wagestream's global team to improve their mobile app experience. The partnership focused on streamlining onboarding, advancing the design system, and conducting comprehensive user research.
Project Background
Wagestream's app helps K-12 substitute teachers employed through Frontline Education access same-day earnings for completed shifts.
Goals & Business Objectives
- Reduce Friction: Streamline the user sign-up process to ensure a smoother journey.
- Decrease Dropoff: Address and mitigate abandonment points in the onboarding funnel.
- Enhance Collaboration: Improve coordination between design and development for all Wagestream partner apps.
- Discover Opportunities: Identify new ways to elevate the user experience and add value to the app.
Redesigned Onboarding Flow
To align with Wagestream's revamped app functionality, UX Cabin created a new onboarding experience tailored to the updated system and business objectives.
- Recrafted Messaging: Updated copy to reflect the app's new functionality and tell a cohesive, user-focused story.
- Optimized User Flow: Redesigned the flow to align seamlessly with the updated technical framework.
- Enhanced Efficiency: Removed redundant steps, enabling users to achieve their goals more quickly and effectively.
Optimized Onboarding Funnel
UX Cabin addressed two critical drop-off points in the onboarding process—the welcome screen and the terms of service screen. By redesigning these key touchpoints, the conversion rate improved significantly, increasing by 85.4%.
Simplified Design & Dev Collaboration
By aligning more closely with development through design annotations, we enhanced communication and brought everything together effortlessly.
Conclusion
We led the Wagestream team in overhauling the user onboarding experience. We helped set the foundation to redesign all other existing workflows and applications through user research.
