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Design Sprint

The leanest, quickest way to  find your most viable (and lucrative) solution

Got a business design problem burning a hole in your brain?

Maybe it’s not a problem, but an idea. You want to build a feature new product or create a new workflow inside your existing product.

No matter what you’ve got in mind, you’re staring down the barrel of a ton of tricky questions, a whole lot of different opinions, and — unfortunately — months of meetings where people try to look important by asking questions like:

  • “How can we break down silos and do more with less?""
  • "Can we peel back the layers of this onion?"
  • "But how will marketing synergize with limited bandwidth?”
  • “ABC Company is doing x so we should too.”

What if you could skip the messy middle, and instead take part in a step-by-step process that led to a brand-new, human-centered prototype within a matter of weeks?

That’s what the Design Sprint will do for you and your team (and your sanity).

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What’s a Design Sprint?

5 days of product-prototyping magic

The UX Cabin Design Sprint is your secret to building a user-centric, user-loved product MUCH faster than you have in the past.

Maybe you’ve heard about the process that Google uses to get products to market faster. Yep — we swiped it, modified it, and turned it into a foolproof process for designing better products, faster.

How Does it Work?

We conduct games, exercises, and interviews with important stakeholders and target users. Then we turn the results of our research into a prototype design that’s virtually guaranteed to deliver ROI.

Design Sprints lower your risk of failure and boost your chances of nailing product market fit right away.

Here’s a sad but true knowledge bomb: 50% of development time is spent on avoidable rework, like refactoring code or updating screens after they’ve already been developed.

In fact, the IEEE found that the cost of refactoring or changing designs after development is 100x that of fixing them before the project is completed. (Yikes, right? We recommend reading the full report, “Why Software Fails”.)

That’s why before we design a single element, we’ll establish the validity and usefulness of your product or feature.

How? By mapping risks, forecasting roadblocks and delays, and helping you visualize the best-to-worst-case scenarios of product development.

By choosing to work with us for a Design Sprint, you’re choosing:

  • Increased revenue — because people like using products that work well.
  • Reduced training time & resources — because when the product is intuitive, it’s easier to learn.
  • Reduced training time & resources — because when the product is intuitive, it’s easier to learn.
  • Growth through customer promoters — because when the product is fantastic, more people recommend it.
  • Less rework — because when you validate your prototype with actual users, you can develop the product with confidence.
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How your Design Sprint works

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Who

No more than 7 people, usually in these roles:

  • Emcee (from our end).
  • Stakeholders.
  • Designers.
  • Developers.
  • PMs/BAs

When

Typically 5 full days, but session timing and length can be adjusted to company needs. We typically need your team’s involvement for two full days.

Where

Our virtual meeting room. We’ll use Zoom, Miro, Figma + We’ll bring the drinks.

How

With expertise, focus, and a pinch of pizzazz ✨

Day 1

Establishing success metrics

On Day 1, we’ll meet to talk about what will make this project a success, and how we’ll measure those metrics. This session usually lasts around 4 hours.

For example: What conversion rate will make this project a success? Is it realistic and attainable?

Day 2

Sketching

We’ll get your team (and ours) in a virtual room to sketch out ideas. Why do we sketch? Because sketching levels the playing field. By highlighting the value of each idea rather than focusing on pixel perfection, sketching helps us:

  • Embrace innovation — after all, a blank page has no limits.
  • Communicate better — by exploring and explaining our own ideas.
  • Generate more ideas faster — so we can pick the best ways to move forward

By inviting all departments to participate, we’ll get great ideas AND consensus.

Day 3

Voting

Decision day is tough but fair. Everyone participates, so everyone gets to vote for their first, second, and third-favorite solutions.

Once the votes are in and the discussion dust settles, we’ve got a clear direction in which to take your new design.

As the stakeholder, you still get the final say, which we do hope is largely based on the groups votes and all data brought to surface up to this point.

Day 4

Building the prototype

We’ll take the winning solution(s) from Day 4 and whip up a fast, functional prototype.

The product won’t be polished, but it will communicate the functionality to users — and that’s all you need right now.

This can be built based on whatever resources you have available. We’ve used everything from napkins to full-fledge developed features.

Day 5

User testing & analysis

Rubber, meet road. We’ll put your brand-spanking-new prototype in front of 5 different users to see how they use it, where they run into problems, and how we can improve it in the future. It’s basically like having your users draft your product roadmap for you.

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Go from idea to iteration in just 5 days

It’s the highest ROI you can get for the long term success of your project

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Want to work together?

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